Divergences in Facebook Ads data

In some cases, you may notice discrepancies between the data extracted using Stract and the reports from Ads Manager. This can happen for a few reasons, but it usually involves unique metrics, differences in attribution models, and campaign filters.

Campaign Filters

When using campaign filters in Stract and Facebook Ads, it’s important to consider the following:

1. Check if you have applied filters such as name or delivery status in your Ads Manager;
2. Stract collects data from all campaigns, ad groups, and creatives, whether they are deleted, deactivated, pending, inactive, or errors.
3. Verify the option to “Include ads without spend.”

Differences in Attribution Models

If your extraction in Stract uses a conversion window that does not match the attribution settings you see in Facebook Ads, your conversion results will not be the same across platforms.

Campaigns or Ad Sets with No Spend During the Period

To make extractions faster, Stract filters data from campaigns and ad sets that had no spend during the selected period. However, in some cases, these ad sets or campaigns may still record conversions.
To include data from these ad sets and campaigns, you need to enable the Additional Option: “Include ads without spend.”

Deleted Ads or Ads with Other Statuses

To make extractions faster, Facebook filters out data from ads with statuses like DELETED. However, in some cases, these ad sets or campaigns may still register conversions, impressions, or spend.
To include data from these ads, you need to enable the Additional Option: “Include all ads (including deleted ones).”

See also:

Discrepancies Between Data Observed in Ads Manager and Extracted Data

Divergences in Facebook Ads Reach data